Analysis of 39 diverse attitudinal statements produced six distinct segments who differ in how they think about, value and engage with the community sector. Each segment varies in their attitudes, their experiences of engagement with community organisations, their personal sense of connectedness, as well as their broader views about society.
This report presents findings from a survey of 3,071 members of the Australian community aged 17 years and over that was conducted in February-March 2024.
Analysis of 39 diverse attitudinal statements produced six distinct segments who differ in how they think about, value and engage with the community sector.
Each segment varies in their attitudes towards the role of the community sector, their experiences of engagement with community organisations, their personal sense of connectedness, as well as their broader views about society.
Mapping these distinct audience cohorts provides the sector with a guide to understand and engage each segment and to encourage greater levels of support and resourcing for the sector from government and other key stakeholders.
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