REQUEST FOR PROPOSAL | Closes: COB, Friday 12 May 2023
We are looking for an experienced external content marketing specialist to contribute to the outcomes and outputs of the Workforce Coordination Project.
The role is responsible for creating engaging, relevant and informative content for use across a range of platforms and project materials.
- Location: Tasmania
- Arrangement: External provider contract, for immediate start (ASAP) — $70-$90 per hour, depending on skills and experience
- Reports to: Community Services Industry Workforce Coordination Project Manager, under the strategic and creative direction of the Campaign Consultant and TasCOSS’s Advocacy and Communications Manager
ABOUT THE ROLE:
The Content Marketing Specialist will assist the Workforce Coordination Project team to achieve its project objectives and outcomes by overseeing, coordinating and assisting with the design and development of all marketing and communications materials and outputs for the Workforce Coordination Project.
The Workforce Coordination project is an initiative under the Community Services Industry Plan (2021-31), which is a forward-thinking alliance of government, community services industry and industry partners, working together to address industry challenges and strengthen the industry and the state’s social, cultural and economic wellbeing.
The Workforce Coordination Project, which is led by TasCOSS, is designed to facilitate meeting an estimated demand for an additional 4,000 jobs within the Tasmanian community services industry by 2024. The project ensures the industry has the skilled and diverse workforce needed to deliver flexible and responsive services that achieve positive client/consumer outcomes.
The Workforce Coordination Project is part of the Local People in Local Jobs initiative, supported by the Tasmanian Government through the Department of State Growth. The project is delivered in partnership with TasCOSS on behalf of the social services sector peak bodies and the Tasmanian peak bodies of ACCPA, NDS and ECA Tasmania Branch (contracted to Lady Gowrie Tasmania). The project is governed by the Workforce Coalition. The Workforce Coalition convenes two Workforce Coalition Network meetings per year and project-specific working groups to ensure that the project is industry-led.
In close collaboration with the Project Manager and Senior Officers of the Workforce Ready Team, the Content Marketing Specialist will assist in achieving the following outcomes:
Ensuring the community services industry is well informed about:
- How they can contribute to the outcomes and outputs of the Workforce Coordination Project;
- How they can help develop the outputs of the Workforce Coordination Project;
- How they can engage with the products and services the Workforce Coordination project produces and how these can add value to their organisations, the sectors and industry overall; and
- How this project came about and what the future of this project might look like.
Examples of Workforce Coordination project services and products include:
- Workforce Coalition Network meetings.
- Workforce planning and development review tool.
- Recruitment and awareness campaign and associated digital materials.
- Training offerings and research projects.
- A journey map for career curious individuals.
- Educational content to inform community training, development and career pathway needs.
The Content Marketing Specialist will work in collaboration with the Project Manager and Project Team and under the strategic and creative direction of the Campaign Consultant and TasCOSS’s Advocacy and Communications Manager be responsible for:
- Creating a Workforce Coordination Project marketing and communications style guide to ensure consistent messaging and branding across all platforms and materials produced.
- Assisting the Campaign Consultant to execute the recruitment and awareness campaign strategy.
- Developing a communications and marketing strategy for all other project products and services (except the recruitment and awareness campaign).
- Coordinating and implementing communication activities by utilising existing communication channels across all partnering organisations.
- Creating engaging, relevant and informative content for use across a range of platforms and project materials.
- Developing guidelines and templates that enable the Workforce Ready Team members to create content themselves, including providing coaching and support to the team members.
- Create compelling content and provide proofreading services to the Project Manager and the Workforce Ready Team for a range of materials including digital content, flyers, social media, newsletters, public relations activities and reports.
- Work within a small graphic design budget or apply your own graphic design skills to achieve the desired objectives.
- Relevant training or qualifications across a range of related disciplines, including marketing, public relations and graphic design.
Your skills and experience
- Experience in content marketing and digital content creation.
- Strong writing, editing and proofreading skills.
- Strong knowledge of brand, marketing and web design.
- Proficiency in graphic design software (e.g. Adobe Creative Suite and Canva).
- Working in a project-based team environment and contributing to the delivery of project objectives and outcomes as part of a team.
- Achieving target outcomes in complex environments through collaboration and engagement of multiple stakeholders.
Your attitudes and values
- You value diversity and work inclusively and collaboratively. You harness and contribute to the collective wisdom. You create safe interactions where people can be vulnerable, build trust, speak up and learn. You constructively engage in dialogue and negotiations that result in agreements that are mutually beneficial and aim to achieve shared long-term objectives. You practice generosity and non-judgement..
WHAT YOU WILL GET BACK:
- Contributing to the community services industry/sectors.
- The opportunity to be involved and contribute to a project that aims to address key challenges facing the largest industry in Tasmania and contributing to its future development.
- A caring, supportive and collaborative work environment.
REQUEST FOR PROPOSALS:
Please submit a proposal summarising what you will bring to this role (maximum of two pages), taking the selection criteria and the context of this role into account. Please also include your resumé/portfolio and fee structures.
Please submit your proposal no later than COB, Friday 12 May 2023 to email@example.com.
For enquiries about the position, please contact Claudia Butler, Community Services Industry Workforce Coordination Project Manager, on (03) 6169 9513 or email Claudia.