The NDIS Business and Marketing Toolkit provides simple instructional How To’s to guide your organisation. It can be used as a blueprint for planning or to help you understand and highlight which services are sustainable and which business models may work best in a changing market.
The Toolkit supports a Business Model Canvas with nine organisational building blocks.
- Client Segments
In depth analysis of your potential client base in the context of the NDIS. Grouped into sets of clients that have similar needs or similar characteristics.
Who are your most important current and potential clients? What do they need or want? How do they think and feel? What do they do?
- Value Proposition
Potential clients can quickly understand what you offer (e.g. delivery method, price, quality). Create a strong differential between you and your competitors.
What problems do we solve for our clients? What needs do we satisfy? Why do clients use our services and not our competitors? What is unique about what we provide?
- Client Relationships
Develop cost effective and efficient service delivery models to reach target clients.
What relationships and service delivery models do our clients expect us to establish and maintain with them? How do we interact with potential clients throughout their journey?
- Client Channels
Know the “channels” through which target client groups want to be reached.
Which channels can we reach our clients through and what strategy should we deploy? How do we effectively promote, sell and deliver our value proposition? Which channels work best for each client segment? How do we communicate with beneficiaries and funders?
Identify the price necessary to achieve a sustainable operation by recovering the comprehensive cost of service delivery.
What is the price necessary to achieve a sustainable operation? What activities are funded and unfunded. What is the target and actual price differential? How much does each revenue stream contribute to the overall total?
- Key Resources
Determine key resources required to deliver your organisations value propositions and what activities are needed to sustain operations.
What key resources do you require to provide your value proposition? What resources are most important for effective service delivery, channels, client relationships, and developing revenue streams?
- Key Activities
Determine key activities required to deliver organisations value propositions and what activities are needed to sustain operations.
What unique activities does the organisation need to do to deliver its value proposition? What activities are most important for effective service delivery, channels, client relationships, and developing revenue streams?
Identify key partners essential to achieving broad impact and optimum outcomes for target client segments.
Who are your key partners and suppliers? Who will help you and why? What activities can be outsourced so your business can focus on core activities? What activities require partnerships to reach remote beneficiaries.
Understand the true comprehensive cost of service delivery to inform sustainably derived target price.
What are the major cost drivers for our operation and how are they linked to revenue and delivery of our value proposition? Which key resources and activities are most expensive? Are costs fixed or variable? What is the true comprehensive cost of service delivery?